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Saturday 11 August 2012

Inderscience Publishers - Journal Article

Journal Article
Commercialisation of new products developed in R&D for the green product

Commercialisation of new products developed in R&D for the green product

JournalInternational Journal of Business Performance and Supply Chain Modelling
PublisherInderscience Publishers
ISSN1758-9401 (Print)
1758-941X (Online)
SubjectBusiness Administration and Operational Management, Marketing and Services
IssueVolume 4, Number 2/2012
Pages126-144
DOI10.1504/IJBPSCM.2012.048300
Subject GroupManagement and Business
Online DateWednesday, August 01, 2012



Authors
Karthick Jayaram1, Qutbuddin Siddiquee2, Ashish Malviya3, Sudarshan Katti4, Sudhangshu Chakravorty5, Minal Mungekar6
1Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
2Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
3Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
4Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
5Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
6Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India
Abstract
In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: 1) non–commercialisation of furniture mounted LED task light (a case study); 2) overall non–commercialisation of projects across R&D 3) software issues. The product 'green LED task light' used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment.
Keywords
product commercialisation, Vilfredo Pareto, statistical analysis, sustainable development, green products, new product development, NPD, sustainability, R&, D, research and development, competitive environments, business environments, business growth, innovative technologies, innovation, data analysis, LED, light–emitting diodes, semiconductors, light sources, non–commercialisation, furniture mounted lighting, task lights, software, road blocks, aiding factors, gap analyses, business performance, SCM, supply chain management, modelling

Inderscience Publishers - Journal Article

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